http://youthculturesonline.disqus.com/enSun, 25 Jul 2010 23:07:30 -0000http://mmlewis.tumblr.com/post/854337217#comment-64219669<p>Yes! This relationship between the viewer, the producer, and the technology mirrors Dyer-Witheford's focus on "playbor" exactly--it's a great way to defer costs and allow for the consumer to think that they have control over the evolution of the product (even if it is just an assumption). This same thing happens in the gaming industry. Maybe this is why Marx's concept of base and superstructure is almost silly--I am a lot more inclined to go with Raymond Williams' idea that they are so fused that they cannot be separated. Social capital (and playbor) seem to be a clear indication of this. Consumers, culture, and capital are fused (and mutually constitutive--Lynd couldn't really function without that relationship could he? Or would it just be a different function?). Granted, I haven't fully thought this aspect out (it's been a year since Rosatti's class), but there are definite echoes.</p>DgenesiSun, 25 Jul 2010 23:07:30 -0000